Canon's Genuine Advantage is built upon three key tenants: Quality, Efficiency, and Reliability. No matter the size of your printing job, Canon Genuine Supplies provide the highest level of customer satisfaction. Don't settle for less, put yourself at an advantage with Canon Genuine Supplies. Genuine products simply perform better than imitators because they've been specifically engineered for Canon devices, by the same engineers who design these devices. And they've been made with Canon-approved materials, in Canon facilities, to Canon standards. Canon was the first in the printing industry to create a cartridge recycling program. All imageCLASS toner cartridges are eligible for toner recycling through Canon. Canon cartridges are 100% recovered, creating zero landfill waste. Always look for the Canon logo and GENUINE logo on all your supplies.